Marketing Malpractice

Overview

Analytical and research-based approaches to solving marketing problems.

Presented by:
Larry Vincent,
Professor of the Practice of Marketing

Presented to:
GSBA 509
September 8, 2026

Early feedback

Quick stats

Comments

I see you clickbaiting me into feedback, lol.

The mix of engaging class discussions and presentation feels just about right. I think we’re all able to digest the course readings and in-class lectures effectively in an open environment where we can then apply the learnings with examples and case discussions.

I know we were in a rush at the end of the last class, but when numbers become involved (calculations) is when people get the most confused. So allowing more time to talk through these calculations (the first time they are introduced), even if they are simple, would be great!

Target

Smile, damnit!

“…if a shopper comes within 10 feet of you, then make sure you smile, make eye contact and greet or wave. If they come closer–within four feet–ask whether they need help or how their day is going.”

Return on Investment

Trail of tears

The real problem

“Shoppers are falling out of love with Target.

Customers have long bragged about their cheap-chic Target purchases. Now, many are griping about items missing on shelves, long checkout lines and products locked up to prevent theft.”