Hubble

Case Discussion

Analyzing critical marketing and customer decisions on the journey to becoming a camera company.

Presented by:
Larry Vincent,
Professor of the Practice of Marketing

Presented to:
GSBA 509
September 17, 2026

Invest

Customer journey

Advantage

Market size

Market size

LTV:CAC

Customer journey

Customer life expectancy

CLV

Contribution

CLV

Rates and multipliers

Rate options

Conversions

Free trial

LTV:CAC

CLV Trends

TV working?

TV test results

TV CAC

TV CLV

World Series ads

Prospecting vs. retargeting

Customer journey

Scale option

What happened?

Waldo

Hubble 2.0

New CEO

No Compromises Campaign