GSBA 509

Marketing Management | Full-Time MBA Core

Professor

Larry Vincent

Marketing Management

Designing and Delivering Value

The Customer Journey and Market Analysis

Snap

Case Discussion

Marketing Malpractice

Parrot

Challenge Briefing

Segmentation and Targeting

Customer Lifetime Value

Hubble

Case Discussion

Positioning

reMarkable

Challenge Briefing

Products

Duolingo

Case Discussion

Branding

Barbie

Challenge Briefing